Passionate about using social platforms to foster conservation and environmental stewardship.

Audience Growth

Grew our social media audience on Facebook and Twitter by 300%

Analytics

Evaluated social media performance using analytical tools & developed the Communications and External Affairs Branch quarterly reporting dashboard.

Guidance & Documentation

Developed guidance and best practices on use of social media and email bulletins to regional staff to increase quality and quantity of social media posts and our digital engagement.

System Migration

Oversaw and guided the transition from Constant Contact as the region’s email marketing platform to GovDelivery, an email marketing platform designed for government agencies.

Content Creation

Used the ArcGIS platform to integrate written and visual content to relay the complex scientific research and recovery efforts for Southern Resident Killer Whales (Saving the Southern Residents).

Video Production

Developed short videos for social media on topics ranging from the historic white abalone out-planting (with original piano score) to a new salmon mural for a hatchery in California.